Expert Tips for Strategy, Marketing, and Sales Teams

Would you rather pay $20 per conversion or $79? See how wasted impressions could be costing your campaign ROI.

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In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022. Since that announcement, marketers in every industry have seen the value of collecting first-party data. This type of data is the most difficult to collect but offers the most quality and most utility because […]

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As concerns surge about digital privacy, users push for tighter restrictions on data tracking. Let's take a look at what third-party cookies actually are and how their demise will impact you as an advertiser.

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Bounce rate and exit rate are crucial for measuring your website performance—and it's important to know how they differ. Here's what you need to know.

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CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves, our customers expect us to know them and to provide them relevant content. CRMs can make this easier! Here’s a quick overview of the top functions that CRMs enable and a list of common […]

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Working from home? Us too. Welcome to part 2 of our series for veterinary marketers working from home during a pandemic. We’ve talked about how to work from home, instead of live at work. Now, let’s take a look at some technology tools that can help maximize your productivity and optimize your at-home workflow. 1. […]

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Planning next year's marketing strategy? Amid the uncertainty of 2020, finding a blueprint for success is tricky. Guide your 2021 strategy with these tips.

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Use this email marketing checklist to make sure you’re not missing any key details in your next email campaign. 1. From Address Determine what name you wish to appear as the sender in the recipient’s inbox. For example, if it’s a sales message, you may decide to send it from the sales manager. If you’re […]

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If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a few lines of code that you install in the header of your website. It’s the same concept as the code you install for Google Analytics to allow data collection on your website traffic. The […]

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In this case study, we’ll take a look at how one company leveraged RACE-approved CE to earn high registration numbers and an incredible registration-to-attendee conversion rate.

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We're all new to working from home during a pandemic—and it can be extra stressful. Use these 7 tips to redefine your boundaries and reclaim your time.

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Planning your fourth-quarter marketing deliverables? Diving into your veterinary marketing strategy for next year? You’ll need these updates on the state of the veterinary industry. Veterinary Practices a Rare Economic Bright Spot We’re all home and spending more time with our pets (and realizing how essential they are to our social network). Maybe we’re also […]

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Many companies have been pursuing webinars as a way to generate leads and provide educational nurturing for prospects. In this case study, we’ll look at how webinar performance can be amplified through a partnership approach to registration marketing. Case Study An established company in the veterinary industry launched a 12-month webinar series initiative with a […]

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Veterinary podcasts are becoming increasingly popular. Find out why they have so much appeal in the veterinary market—and how you can leverage them for your brand.

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Need some on-the-go marketing inspiration? Check out these 4 marketing podcasts to stay up-to-date and on-tre

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Whether you're new to blogs or an expert, you'll benefit from this quick list of marketing blogs to inspire you and keep you informed on the latest trends.

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A blog can have a long-term impact on your sales and marketing goals. Use these 10 tips to convince your boss (or yourself).

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In this case study, discover the power of a timely message and the role of targeted social media ads in achieving your mid-pandemic marketing goals.

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Not all data is created equal. Find out where your data comes from—and which source is most effective for campaign success.

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When you’re leveraging paid advertising, do you know which KPIs are most important? Measure your success with these 6 indicators.

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Looking to give your inbound digital campaigns a jolt of energy? Check out these lead magnet ideas.

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So your conference plans are on hold, and you’re considering hosting a webinar to meet lead generation goals, spread brand awareness, or nurture your list. But how do you choose a topic that’s worth presenting? What makes a webinar worth your veterinary audience’s limited time? Here are a few ideas to jump-start your next webinar […]

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New to webinars? Don't miss these 10 tips to help make your webinars stand out.

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