Expert Tips for Strategy, Marketing, and Sales Teams

ROI attribution models come in many forms. Learn the pros and cons of the three models commonly used by marketers: first, last, and multi-touch attribution.

Read the article

Well-integrated customer relationship management software, or CRM for short, can help propel your business to new levels. Optimizing your CRM to connect the dots and reduce friction between sales and marketing is a major plus. In addition, optimizing your CRM helps align an organization with the achievement of common business objectives. There are many benefits to […]

Read the article

One advertiser reaches new prospects, scores fresh qualified leads and boosts campaign results with Brief Media’s Data Match.

Read the article

Busy lives inevitably lead to a handful of projects that never make it to the top of the to-do list. Until now. Current Covid-19 restrictions have created a rare lull in live veterinary events and conferences; they’re all on pause until June 2021. The temptation to hibernate is real, but it won’t help you reach […]

Read the article

Spend any time on social media and you’ll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for personas (animal, vegetable, or mineral) with large Instagram followings. Their extreme popularity makes them natural social influencers. And many do cash in, promoting brands and endorsing products through their Instagram accounts. Is a partnership […]

Read the article

We saw it all in 2020, including the good, the bad, and the ugly of Zoom meetings. In honor of the year of working from home and our new love-hate relationship with teleconferencing (and our undying love for animals), we’ve pulled together our favorite Zoom meetings where pets stole the show and gave us some […]

Read the article

Let’s talk 2021realities: Despite our hopes for a return to normalcy, complete with the veterinary industry events we’ve come to rely on, we now know that won’t be the case. Several organizations, including VMX, Austin Vet, DC Vet, Fetch Indianapolis, and ACVIM have pushed their major events to June 2021. So, that’s that. Shall we pivot to […]

Read the article

Looking to increase your engagement and convert more leads? See how this brand used targeted, topic-focused clinical content to engage valuable veterinary leads.

Read the article

Themed content can help foster high engagement for your veterinary audience. Use this list to get started building your content library.

Read the article

Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with marketing automation. Get familiar with these common terms and soon you’ll be speaking the language of automation like an old marketing pro.   The Many Names for Automation First and foremost, let’s address the various […]

Read the article

There’s real value in creating an educational marketing campaign. And more value can be had with a multi-step automated nurturing program. This case study explores a successful campaign that provided a broad core education with narrow value-add offers. It returned both high open and click-through rates and reinforces the value of educational content in nurturing […]

Read the article

You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways to leverage your data to find the perfect target audience. 1. Website Visits Gauge how often a user is visiting your site and target based on frequency. For example, run a reactivation campaign to […]

Read the article

Most marketers are familiar with gathering demographic data in order to reach a prospect audience. And many marketers are effectively harnessing demographic data, such as job title, geography, and academic certifications, to target sub-sets of their in-house database with pointed messaging. Demographic data is great and can certainly help in reaching the right audience, but […]

Read the article

Not in the office? Doesn't mean you can't celebrate. Try these 10 creative ideas to show your team how much you care with a virtual staff holiday.

Read the article

This year has been a rough one, and we're all looking for ways to show our teams extra appreciation. Get in the holiday spirit with these staff gift ideas.

Read the article

Using education to drive engagement? This case study will show you why you should double down with those who engage with your educational messages and resources.

Read the article

It’s a long road from product awareness to sales conversion, which is probably why it’s called a journey. Mapping your customer journey from start to sale (and beyond) can reveal opportunities to fine-tune your buying funnel. Understanding your customer’s journey is the first step if you’re just diving into lead nurturing or content marketing programs. […]

Read the article

Who wins in a fight: social media advertising or native advertising? This veterinary advertiser put them to the test. You might be surprised by the results.

Read the article

Ads are a common sight—but how well do you know what makes an ad work? If you’re new to the creation side of advertising, this guide is just what you’ll need. Find out where to get started, explore the nuts and bolts of an ad, and learn how to make the most of your advertising budget.

Read the article

Inbound marketing is a key element of your sales process. It shortens sales cycles, produces educated buyers, and creates more sales-ready leads. If you haven’t read our recent post on why inbound marketing is important for reducing friction in your sales process, you’ll want to check it out before diving into this guide to implementation. […]

Read the article

You probably already know the value quality content brings to your inbound marketing campaigns. But did you know that content is important beyond its lead conversion value? Let’s explore the impact of quality content on your website’s health—from keeping current visitors engaged to attracting new ones.

Read the article

You’ve probably heard the term “inbound marketing,” but did you know that it can be a high-impact way to provide value and encourage a prospect to purchase?

Read the article

Think you’re ready to fine-tune your marketing with dynamic content? If you’ve got the will and the first-party data, you’re well on your way to providing a personal touch to all your messaging. Dynamic content creates custom experiences that stimulate engagement and convert more leads. If you want to add dynamic content to your user […]

Read the article